It’s essential that this innovation is valued, nurtured and protected, for the sake of this generation and those that follow.

Raising awareness

In 2016, we launched an informative poster campaign at Westminster tube station – deliberately chosen to catch the eye of the nation’s politicians. Our goal then, and now, is to raise awareness of the fundamental role that our industry plays.

Prominently placed through the station, the posters highlighted the exceptional skill, dedication and investment that is required to get every single medicine to patients.